Before their son was born, Mark and Roxanne Hoyle were a pretty typical couple.
But in preparation for the baby’s arrival, Mark created the LadBaby blog to document his journey from lad to dad.
“I started blogging because I found out my wife was pregnant and I didn’t have a clue about kids, how to raise kids, even how to hold a kid.” Mark said. “She said I should read lots of books but nothing I found was talking on a normal dad level.”
The Hoyles also started creating hilarious video content that quickly took them to viral status. (You may have seen the video of Mark bringing home a toolbox instead of a lunchbox — it has over 7 million views).
The Hoyles’ next viral hit came in July of this year when Mark asked whether Roxanne would like to have a date night.
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The couple was just sitting in their living room one evening when the plan was hatched.
Mark told Roxanne that tomorrow night, they would have a date.
He told her to get her hair and makeup done, so you know it was going to be a very fancy evening.
The next night, Roxanne returned home, ready for the date.
She looked absolutely lovely with her hair and makeup done.
It was time to head out! …Right?


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